Reaves III had graduated from Indiana University School of Law two years earlier and landed his first job in a Memphis firm that defended insurance companies and corporations. He quickly came to realize that wasn’t what he wanted to do with his life. “Basically, what I was doing was keeping hurt people from getting paid, and I had conflicts with that,” Reaves III recalls. “It didn’t sit well with me.” So he left that firm, intent on helping people who’ve been hurt — and he has been putting the knowledge that he attained during his stint with the defense firm to good advantage ever since. “It helps me because I got to see the other side,” he says. “I know their tactics and how they look at cases and evaluate cases. Just being on that side, living it and walking it, was priceless.” For Reaves III, that experience and his compassion for injured people have equally contributed to his formula for success. From his early days as a solo attorney, the firm has continued to grow and build a reputation. He has recorded significant legal victories, including jury verdicts of $1.8 million and $1.3 million. Overall, his clients have recovered millions of dollars in settlements and verdicts. A Memphis native, Reaves Ill enlisted in the U.S. Air Force after high school, specializing in military intelligence. He served from 1998 to 2002 and received the Armed Forces Expeditionary Medal, the Air Force Achievement Medal, and was recognized for his contributions to Operation Enduring Freedom. Reaves III traces his interest in the law to his childhood, when he watched TV shows like Perry Mason and Matlock with his grandmother. However, after his honorable discharge from the Air Force, it would be a few more years before he was able to pursue that goal. As a student at Indiana University School of Law, Reaves III realized his passion for trial work and participated in moot court. He extended in the felony division of the Indianapolis prosecutor’s office and then clerked for Judge Carr L. Darden in the Indiana Court of Appeals. Reaves III says his goal for the firm is to provide service to the community in every possible way. The firm has sponsored youth sports teams and helped to feed furloughed government workers when they couldn’t work due the shutdown.